Icarus by Zesti Electric Chargrills Now Available Through Pro Foodservice Reps

Icarus By Zesti Electric Chargrills Now Available Through Pro Foodservice Reps

Pro Foodservice Reps (PFR) has announced Icarus by Zesti electric chargrills as its latest brand partner, bringing the Australian-made cutting-edge grills to the UK for the first time.

As exclusive importers to the UK and Ireland, PFR will stock the 600mm, 900mm and 1200mm Icarus benchtop electric chargrills, which are ideal for restaurants, steakhouses, and busy commercial kitchens.

The revolutionary grills offer high-performance electric heating with the authentic flavour of woodfired and charcoal cooking, revolutionising the way chefs grill. They combine precision temperature control, intense heat output exceeding 900°C and an innovative vaporising hearth system that enhances flavour while minimising grease build-up. Unlike traditional gas grills, the electric-powered Icarus grills provide unmatched efficiency, safety, and ease of maintenance.

Icarus by Zesti is the latest global brand to be added to PFR’s portfolio, following the recent addition of Tribeca FSP. PFR’s US-style model gives overseas manufacturers access to the UK market, sold only via distributors and keeping product costs to the end user competitive.

Other factory partners include American Metalcraft, Barfly, Baselite, Escali, FWE, Hatco, Mercer Culinary, Ovention, Puracycle and Spidocook.

Andy Piggin, Managing Director of Pro Foodservice Reps, said: “Icarus by Zesti offers an innovative product, that overcomes challenges in commercial kitchens, with superior performance and control. It’s a seamless addition to our portfolio.

“As with our other factory partners, PFR will work as an extension of the brand to support their growth in the UK and Ireland, and we’re excited to be able to showcase the quality to dealers.”

Date of issue: 01 April 2025
For further information please contact: SJ Middleton
Email: sj@proactive-solutions.co.uk
Tel: 07977 184136

Pro Foodservice Reps Adds Tribeca To Its Factory Portfolio

Pro Foodservice Reps Adds Tribeca To Its Factory Portfolio

Pro Foodservice Reps (PFR) has partnered with Tribeca FSP, manufacturers of food transport solutions, modular shelving systems, warewashing trays, food storage solutions and more, adding to its expanding portfolio of global equipment factories.

As the sole importer of Tribeca products to the foodservice industry in UK and Ireland, PFR will be stocking the range and distributing from its Leicestershire distribution warehouse to ensure swift delivery.

The Tribeca range for HoReCa includes insulated food transport boxes, general purpose trolleys, plate stacking trolleys and dish carts, modular shelving systems, trays for warewashing equipment and ingredients bins. Other products for catering environments include baby chairs, wall-mounted outdoor ashtrays and a mobile bar, while the brand also offers transportation products and trolleys for the medical sector.

The UK’s only foodservice equipment manufacturers’ rep group, Pro Foodservice Reps was founded in 2014 by joint owners and director, Andy Piggin and Ross Gibson. Its US-style model gives overseas manufacturers access to the UK market via an existing team of industry experts, whilst selling only via distributors and keeping product costs to the end user competitive.

Tribeca is the latest brand to join the firm’s portfolio, alongside American Metalcraft, Barfly, Baselite, Escali, FWE, Hatco, Mercer Culinary, Ovention, Puracycle and Spidocook.

It will officially launch to PFR customers at the ENSE Conference for catering equipment distributors at the Hilton Metropole from April 1st – 3rd.

Mr Saklica, owner of Tribeca, said: “We are proud of this new partnership we’re beginning with Pro Foodservice Reps and their representation of our Tribeca brand in the UK and Republic of Ireland, hoping for more success and great results for both of us in the future. We’re faithful that this partnership would be fruitful and rewarding for both of us as it will reinforce the presence of our brand and products in the above-mentioned territories.”

Andy Piggin, Managing Director of Pro Foodservice Reps, said: “PFR has always operated as an extension of the factories that we work with, supporting their growth in the UK and Ireland. We’re delighted to be able to add Tribeca to our existing portfolio, and looking forward to working with dealers to supply their products with quick, seamless distribution from our Leicestershire warehouse.

“Tribeca fits the profile of factory we look for in a partner – family run, great products, at a great price, which match the needs of customers. We’re excited to start this journey together.”

For more information on the Tribeca product range click on the link below.


Date of issue: 31 March 2025
For further information please contact: SJ Middleton
Email: sj@proactive-solutions.co.uk
Tel: 07977 184136

Exciting Innovations from NAFEM 2025 – Here’s Some Of What’s New!

This year’s NAFEM trade show in Atlanta was packed with innovation, and we’re excited to share some of the highlights from our industry-leading brands.

From Mercer Culinary’s latest precision tools to Barfly’s premium mixology gear, and cutting-edge equipment from Hatco, Ovention, Escali, and American Metalcraft, there was no shortage of game-changing products designed to enhance efficiency, creativity, and performance in professional kitchens and bars.

Whether you’re looking for high-performance food prep toolsstate-of-the-art cooking solutions, or precision measurement equipment, this year’s show delivered exciting advancements that can elevate your operation.

Read on for a round-up of the latest must-have innovations from NAFEM 2025 and see how they can benefit your business!

A NEW ADDITION TO THE HELL’S TOOLS® LINE
Incorporating the same heat defying characteristics and unsurpassed performance the new range of whisks have incredibly comfortable handles, which are equipped for any kitchen tasks and stove top applications.
  • 18-8 Stainless steel wires.
  • Textured, sure grip, heat-resistant nylon handle.
  • Integral wire loop so wires don’t separate with the densest foods.
  • Rounded handle end to keep whip from falling into bowls or pans.
  • Seamless, sanitary construction.
  • Colour-coded for French and Piano models.
NEW COLORED MIXING GLASSES FROM BARFLY
Evoke the heyday of craft cocktails. These elegant and attractive mixing glasses raise the level wherever drinks are being made!
  • Retro colours.
  • Heavy weighted base.
  • Dishwasher safe.
  • 500ml capacity.
  • For use with 30cm spoons and julep & spring strainers.
  • Two-drink capacity.
  • 9.5cm diam. x 14.0cm h
AMERICAN METALCRAFT INTRODUCE NEW LIFT COLLECTION
TIERED STANDS & STAINLESS STEEL SERVING TRAYS

Round Stainless Steel Serving Trays – featuring a

clean, elegant design with built-in handles. Whether you’re serving cocktails, presenting hors d’oeuvres, or organising items in a chic display, these trays are the perfect combination of practicality and aesthetics.

Display baked goods, light bites and more on the Lift Collection Tiered Stand! Plates are available in multiple sizes so you can create a dynamic presentation. The melamine construction makes this stand highly durable – ideal for a catered event or busy establishment.

THE JOYCE CHEN UNLIMITED KITCHEN SHEARS ARE THE ULTIMATE ALL-PURPOSE TOOL FOR CHEFS!

Designed with razor-sharp stainless steel blades and an ergonomic soft-grip handle, these shears effortlessly cut through everything from herbs and poultry to packaging and seafood shells. 

Their detachable blades make cleaning a breeze, ensuring hygiene and longevity in busy kitchens. Whether you’re prepping ingredients or tackling tough kitchen tasks, the Joyce Chen Unlimited Kitchen Shears deliver unmatched precision, durability, and ease of use. Available now – upgrade your kitchen essentials today!

HATCO BRAND NEW PANINI GRILL

Unlock new menu possibilities and drive sales with Hatco’s PG14 Panini Grill. Featuring flat or grooved surfaces, this versatile countertop solution is designed to serve up high-quality dishes, from crispy sandwiches to perfectly seared proteins and more, with speed and precision — and no extra kitchen space needed.
  • Precision Cooking
  • Unmatched Performance
  • Space-Saving Durability
  • Dish Adaptability
  • High-Temperature Capability

For more information on the all the new product ranges  and current available stock levels, please contact us below.

Say Hello To Our Newest Products – AMC 2024

Say hello to our newest products.

Our team is thrilled to share a very special new product  launch with you.  Discover innovative and on-trend pieces that will elevate presentation in more ways than you can imagine.

The BuffetBoost Collection™

Our BuffetBoost Warming Block is your solution for maintaining hot food at safe temperatures, offering the versatility to be powered by an AC adapter or by a battery for on-the-go convenience. With a sleek design and compact footprint, it seamlessly fits into any buffet setup. Pair with our compatible crates, available in a variety of finishes.

How It Works

Black Twilight Crates

These crates are designed to seamlessly integrate with the BuffetBoost Warming Block. The strategically placed cutout handles provide easy transport and ingeniously double as access points to the warming block’s control panel. 

Loft Crates

Crafted from beautifully grained acacia wood, these crates are designed to house your BuffetBoost Warming Blocks, ensuring meals are deliciously warm from kitchen to table. Versatile in function, flip the crates to elevate your culinary display or use them as chic storage solutions

Upton Crates

Designed to house BuffetBoost Warming Blocks, these espresso-coloured crates are both stylish and functional. The handles double as convenient cutouts for the warming block control panels, making it a breeze to plug in the AC adapter/charger.

The Mix & Matte Collection

When laid-back presentation won’t cut it, our Mix & Matte Collection of melamine dinnerware lends an air of luxury. Designed to be mixed and matched, these matte pieces are now available in sleek black to be layered with all existing colours.

Loft Acacia Riser Set

Crafted from acacia, these gorgeous pieces are as functional as they are attractive. Use them as bowls or flip them over to use as a riser. With endless configurations and uses, you’ll find yourself reaching for these pieces often.

Square Walnut Melamine Bowls

Our melamine square bowls feature a rustic charm and organic design. Unlike their hardwood counterparts, these handsome square bowls are stain-resistant and dishwasher-safe. Pairs perfectly with our Rectangular Walnut Melamine Platters!

Stainless Steel Lid Holder

Elevate buffet and catering events with our Stainless Steel Lid Holder. Securely attach the lid holder to the side of most pots. Keep your space organized and efficient with lids conveniently within reach, yet out of the way.

Whimsical Card Holders

Add a touch of whimsy to your buffet! Featuring our favorites from the farm, these card holders can creatively label corresponding dishes on the buffet or hold promotional menu specials or place cards on the tabletop.

For more information on the American Metalcraft range of products and current available stock levels, please contact us:

Hospitality Trends from PFR – Summer Edition

With the UK warm weather well and truly here we have selected our top trending products to help make sure your alfresco cooking is on point this summer!

SPIDOGLASS BBQ MASTER

BBQ MASTER is the professional glass ceramic cooking system created to offer exceptional results in grilling.
Ideal for bars and fast food restaurants.  The ability to reach 400 °C allows you to cook a wide variety of different foods, such as fish, meat, vegetables, eggs, etc.

HELL’S TOOLS® by Mercer Culinary

BBQ MASTER is the professional glass ceramic cooking system created to offer exceptional results in grilling.
Ideal for bars and fast food restaurants.  The ability to reach 400 °C allows you to cook a wide variety of different foods, such as fish, meat, vegetables, eggs, etc.

Make sure your cooking to pefection this summer, with the range of ESCALI professional food thermometers.

Professional food thermometers feature superior accuracy and durable materials to give you the perfect measurement, every time.

Drinkware by American Metalcraft: Get the look of glass with the durability of Tritan™

Poolside dining. Outdoor patios. Rooftop Bars. Today’s hottest dining trends call for durable drinkware that can withstand the rigors of an outdoor environment. Enter American Metalcraft with a line of break-resistant, crystal clear Tritan™ drinkware in cool, trend-forward designs.
Made of BPA-free Tritan copolyester, this drinkware is lightweight, strong, stain-resistant and commercial dishwasher safe.

For more information on the full range of products available from PFR and current available stock levels, please contact us at:
Email: sales@prorepsuk.com  or  Call Us: 01162 599393

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