Pro Foodservice Reps (PFR) is to market the American MetalCraft brand within the UK.
The Chicago based supplier is re-launching its UK business strategy which is set to see its products available to the trade, direct from the factory, supplied locally in Sterling for the first time.
American MetalCraft specialises in fine dining, catering, buffet service and pizza supplies for the foodservice industry.
In 1995 David Kahn and Susan Kahn Bank took over the business, marking the transition to a third generation of family leadership.
American MetalCraft has grown from a limited product line and a local customer base to a company with customers in all 50 US states and over 75 countries around the world.
The company has evolved from a job shop to a manufacturer of over 2,000 items for its own product line as well as an importer of thousands of tabletop and kitchen supplies.
Lee Ann Kelly, vice president sales and marketing commented: “American MetalCraft is ecstatic to be partnering with Pro Foodservice Reps in the UK.
“We have been looking to make a major mark in this territory for some time and now have found the right team to help get us there.
“We have full confidence that they will help support our full portfolio of products – ranging from pizza supplies, bar supplies to tabletop accessories. And with nearly 300 new items in 2016 there is no doubt there will be a lot more to come!”
Ross Gibson, sales director for PFR added: “American MetalCraft is a globally recognised brand. We are delighted to be handling their UK efforts; their innovative approach to buffet display and bar equipment is really exciting.”