Icarus by Zesti Electric Chargrills Now Available Through Pro Foodservice Reps

Icarus By Zesti Electric Chargrills Now Available Through Pro Foodservice Reps

Pro Foodservice Reps (PFR) has announced Icarus by Zesti electric chargrills as its latest brand partner, bringing the Australian-made cutting-edge grills to the UK for the first time.

As exclusive importers to the UK and Ireland, PFR will stock the 600mm, 900mm and 1200mm Icarus benchtop electric chargrills, which are ideal for restaurants, steakhouses, and busy commercial kitchens.

The revolutionary grills offer high-performance electric heating with the authentic flavour of woodfired and charcoal cooking, revolutionising the way chefs grill. They combine precision temperature control, intense heat output exceeding 900°C and an innovative vaporising hearth system that enhances flavour while minimising grease build-up. Unlike traditional gas grills, the electric-powered Icarus grills provide unmatched efficiency, safety, and ease of maintenance.

Icarus by Zesti is the latest global brand to be added to PFR’s portfolio, following the recent addition of Tribeca FSP. PFR’s US-style model gives overseas manufacturers access to the UK market, sold only via distributors and keeping product costs to the end user competitive.

Other factory partners include American Metalcraft, Barfly, Baselite, Escali, FWE, Hatco, Mercer Culinary, Ovention, Puracycle and Spidocook.

Andy Piggin, Managing Director of Pro Foodservice Reps, said: “Icarus by Zesti offers an innovative product, that overcomes challenges in commercial kitchens, with superior performance and control. It’s a seamless addition to our portfolio.

“As with our other factory partners, PFR will work as an extension of the brand to support their growth in the UK and Ireland, and we’re excited to be able to showcase the quality to dealers.”

Date of issue: 01 April 2025
For further information please contact: SJ Middleton
Email: sj@proactive-solutions.co.uk
Tel: 07977 184136

Pro Foodservice Reps Adds Tribeca To Its Factory Portfolio

Pro Foodservice Reps Adds Tribeca To Its Factory Portfolio

Pro Foodservice Reps (PFR) has partnered with Tribeca FSP, manufacturers of food transport solutions, modular shelving systems, warewashing trays, food storage solutions and more, adding to its expanding portfolio of global equipment factories.

As the sole importer of Tribeca products to the foodservice industry in UK and Ireland, PFR will be stocking the range and distributing from its Leicestershire distribution warehouse to ensure swift delivery.

The Tribeca range for HoReCa includes insulated food transport boxes, general purpose trolleys, plate stacking trolleys and dish carts, modular shelving systems, trays for warewashing equipment and ingredients bins. Other products for catering environments include baby chairs, wall-mounted outdoor ashtrays and a mobile bar, while the brand also offers transportation products and trolleys for the medical sector.

The UK’s only foodservice equipment manufacturers’ rep group, Pro Foodservice Reps was founded in 2014 by joint owners and director, Andy Piggin and Ross Gibson. Its US-style model gives overseas manufacturers access to the UK market via an existing team of industry experts, whilst selling only via distributors and keeping product costs to the end user competitive.

Tribeca is the latest brand to join the firm’s portfolio, alongside American Metalcraft, Barfly, Baselite, Escali, FWE, Hatco, Mercer Culinary, Ovention, Puracycle and Spidocook.

It will officially launch to PFR customers at the ENSE Conference for catering equipment distributors at the Hilton Metropole from April 1st – 3rd.

Mr Saklica, owner of Tribeca, said: “We are proud of this new partnership we’re beginning with Pro Foodservice Reps and their representation of our Tribeca brand in the UK and Republic of Ireland, hoping for more success and great results for both of us in the future. We’re faithful that this partnership would be fruitful and rewarding for both of us as it will reinforce the presence of our brand and products in the above-mentioned territories.”

Andy Piggin, Managing Director of Pro Foodservice Reps, said: “PFR has always operated as an extension of the factories that we work with, supporting their growth in the UK and Ireland. We’re delighted to be able to add Tribeca to our existing portfolio, and looking forward to working with dealers to supply their products with quick, seamless distribution from our Leicestershire warehouse.

“Tribeca fits the profile of factory we look for in a partner – family run, great products, at a great price, which match the needs of customers. We’re excited to start this journey together.”

For more information on the Tribeca product range click on the link below.


Date of issue: 31 March 2025
For further information please contact: SJ Middleton
Email: sj@proactive-solutions.co.uk
Tel: 07977 184136

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