PFR is the UK’s only foodservice heavy equipment manufacturers’ rep group

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PFR represents foodservice equipment manufacturers in the UK, we use their products to find solutions to everyday challenges faced in the hospitality industry.

We work with operators, chefs, design consultants and equipment distributors, exclusively in the foodservice industry.

PFR works exclusively with quality foodservice equipment brands who put efficiency and innovation at the forefront of all they do.


  • Full service representation
  • Area representation
  • Key and national account management
  • Lead generation
  • Integrated digital and social media marketing


  • Product presentations for you and your customers
  • Product sales training for your team
  • Site Reviews
  • Cooperative sales calls
  • Marketing support


  • Access to manufacturers’ test kitchens
  • Kitchen template review
  • Staff training
  • Direct dialogue with manufacturers

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