Check out the latest news from PFR and the brands we represent
All our news articles can be found here. To see news for one specific brand, just click on the relevant logo below to access their page. Alternatively, click on any article below and then click on the brand tag bottom right of the page.
PRO FOODSERVICE REPS NEW TEST KITCHEN AND SHOWROOM
Pro Foodservice Reps Launches New Test Kitchen and ShowroomDesigned to give our customers the opportunity to get closer to the equipment, our new facility is the perfect place to see, test and experience the products first-hand.Explore the latest equipment...
read more
New Countertop Induction Wok From HATCO
Discover the power of Hatco’s IRNG-WOKC Countertop Induction Wok, an ideal cooking solution for commercial kitchens that demand speed, precision, and efficiency.This induction wok range supports a wide variety of menu items, from stir fry and sauté dishes...
read more
PRO FOODSERVICE RETURNS TO THE CATERING INNOVATION SHOW
PFR Returns to the Catering Innovation ShowPro Foodservice Reps will once again be exhibiting at the Catering Innovation Show at the Business Design Centre, London, on 5th October.We’ll be showcasing the latest products and innovations from Hatco, Mercer...
read more
PRO FOODSERVICE REPS WELCOMES BACK CHARLOTTE DEYKIN AS KEY ACCOUNT MANAGER
Pro Foodservice Reps Welcomes Back Charlotte Deykin As Key Account ManagerPro Foodservice Reps has strengthened its sales and account management team by appointing Charlotte Deykin as Key Account Manager.Charlotte, who officially returns to the business...
read more
Barfly Returns to BCB London 2026
Barfly is returning to Bar Convent London 2026 for another year – and we’re bringing our premium barware back to one of the world’s most influential bar scenes.Join us at Tobacco Dock this May to experience the latest Barfly collections up close. From...
read more
HATCO brings ‘invisible’ hot holding to front of house with new MASKERADE® Induction Warmer
Hatco Brings “Invisible” Hot Holding to Front of House With New Maskerade® Induction Warmer Hatco continues to strengthen its hot-holding portfolio with the introduction of the Maskerade® Undercounter Induction Warmer, a simple and affordable solution for...
read more
Now Live on AutoQuotes: Icarus, Spidocook & Tribeca
Three Leading Brands.One Seamless Specification Platform. We’re pleased to announce that Icarus Grills, Spidocook, and Tribeca are now fully live and available on AutoQuotes—making it easier than ever to specify, design, and quote with confidence.Whether...
read more
PFR Winners of “Supplier of the Year – Business Development” 2025 Catering Insight Awards
CI AWARDS 2025 WINNER: Supplier of the Year – Business DevelopmentThis category, sponsored by Foxton Budd, recognises a manufacturer that has excelled in developing distributor sales and growing their business The winner of the Supplier of the Year –...
read more
PFR adds further Icarus by Zesti chargrills with extended warranty
Pro Foodservice Reps has announced greater protection for the Icarus by Zesti electric chargrill range in the UK.The chargrills were made available earlier this year, with 600mm, 900mm and 1200mm freestanding versions supplied through the company. PFR,...
read more
PFR Shortlisted for “Supplier of the Year – Business Development” 2025 Catering Insight Awards
We are thrilled to announce that Pro Foodservice has been shortlisted for the prestigious Supplier of the Year – Business Development category in the 2025 Catering Insight Awards. The annual event celebrates innovation, excellence and growth within the...
read more
Pro Foodservice Reps Showcasing Hatco Collection at HostMilano
Pro Foodservice Showcasing Hatco Collection at HostMilanoPro Foodservice Reps (PFR) will be in attendance at HostMilano, joining its factory partner Hatco to connect UK buyers with the Hatco range of hot holding and cooking technology.The PFR team will be...
read more
From Thermoboxes to Ingredient Bins – Tribeca Has Arrived & Now In Stock!
We’re pleased to announce that we now stockTribeca Food Service products — the trusted name for professional storage and transportation solutions in the hospitality industry.Known for their exceptional build quality, smart design, and long-lasting...
read more
Hatco Welcomes Joe Flaherty as New Director of International Sales
Hatco Welcomes Joe Flaherty as New Director of International SalesNew appointment reinforces Hatco’s commitment to global growth and customer-focused solutionsMILWAUKEE – July 2025 – Hatco® is pleased to announce the appointment of industry veteran Joe...
read more
Proud Members – Foodservice Equipment Association 2025/26
We’re Proud to Join the FEA Community!Pro Foodservice Reps is delighted to announce that we are now an official member of the Foodservice Equipment Association (FEA) for 2025–26!As the UK’s leading independent foodservice equipment association, the FEA...
read more
Bigger Capacity, More Power – Caldobake Electric Convection Ovens from Spidocook.
Introducing CaldoBake, the innovative line of electric convection ovens from SpidoCook, designed to deliver exceptional baking performance in compact, professional kitchens. Engineered in Italy with precision and versatility in mind, CaldoBake ovens offer...
read more
In The Press – Industry Opinion
INDUSTRY OPINION: Flexibility reigns supreme with front-of-house hotel equipmentPro Foodservice Reps' Ross Gibson explores how the latest foodservice equipment can solve some of the biggest historic challenges facing the hotel sector.The UK’s original...
read more
Hatco Introduces New Panini Grills
Unlock new menu possibilities and drive sales with Hatco’s Panini Grill. Featuring flat or grooved surfaces, this versatile countertop solution is designedto serve up high-quality dishes, from crispy sandwiches to perfectly seared proteins and more, with...
read more
BarFly by Merver launch brand-new catalogue for 2025!
Barfly® Mixology Gear by Mercer Culinary is back with a fresh pour of innovation in the 2025 catalogue...
read more