Read what a few of the many businesses PFR represents, supports and advises say about us


“PFR is committed to a professional approach to staff development, ensuring that all the company’s representatives are fully trained. This has included making the CFSP accreditation mandatory for the team. The company is also an active CESA member, supporting CESA forums and events that provide equipment product training for distributor sales teams.”

Keith Warren CFSP

Director, CESA

“Since we teamed up a couple of years ago, our relationship with PFR has gone from strength to strength.  The guys there are effectively part of the Precision sales team – just like our sales people here, Kandie Harrison and Tim Davis.  The only differences are, the PFR guys are not salaried and they work for other, non-competing manufacturers at the same time as working for us. There are advantages and disadvantages to this, but overall it provides us greater sales coverage, and highly professional sales coverage, with minimal investment. The more they sell, the more they are paid, but the happier we are to pay them, as we are selling more… it’s a very virtuous circle!  A lot of people really struggle to understand PFR’s model but it’s really quite simple – and, for us, it’s been a very effective and positive partnership.”

Nick Williams

Managing Director, Precision Refrigeration

“Bunzl Lockhart has been working successfully over the past few years with the team from PFR; they have assisted us in our growth plans across a number of key light & heavy equipment brands. One of key strategies for Lockhart is provide our customers with new innovative products. With the vast experience of the PFR team, they have helped us deliver on our commitments to our customers.”

Richard Smith

Buyer, Bunzl Lockhart Catering Equipment

“I have spent the last 5 years working with Andy as a supplier to Marston’s Plc and he has always delivered to our expectations. Andy understands our business needs, not only when selling the product, but with the customer support following the purchase”

Andy Kershaw

Head of Group Facilities, Marston's Plc

“I think the unique service that PFR add to the industry is invaluable. We like dealing with Andy and Ross and have enjoyed working with all the team over the last four years. I think the expertise and professionalism they give has helped us work more closely with the likes of Precision, Induced Energy and Unox.”

Peter Kitchin

Managing Director, C & C Catering Equipment Ltd

“I’ve worked with the reps at PFR for a number of years. I have always found them to be reliable, and responsive. As a development chef for a national group, it’s great to be able to call on contacts with broad industry and product knowledge.”

Paul Lewis

Executive Chef, Prezzo

“Andy and Ross are two very special people within the industry; whose judgement and the products they represent can be trusted ”

Ray Costelloe

Owner, CCE Group Ltd

“I’ve had the great pleasure of working with Ross during my tenures at Intercontinental Hotels Group and Genting Casinos. Ross’s depth and breadth of understanding of our industry make him a valuable partner when looking at catering equipment related projects. He played a big part in helping to build the energy efficient ENG kitchen platform for Holiday Inn as well as the kitchen spec for the Fahrenheit concept for Genting Casinos in the UK.”

Michael Pearson

Managing Director, Benito's Hat

“Andy & Ross are extremely professional guys that have a wealth of industry & product knowledge.  They always work hard to find solutions to any product request & indeed any product issue.  The range of products they serve are high quality and their service is always quick & efficient.  They are a pleasure to work with in every way.”

David Bryant

Product Manager, Vision CK

“I’ve known PFR for 4 years. Having spent over 25 in the industry, at first I had to get my head round the concept! But the reality is the team at PFR are able to deliver our team CHR a one stop shop of expert knowledge, communications and service across a range of products that we use.”

Paul Neville

Owner, CHR Equipment Ltd

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