Estimated at £718 million in 2017, the UK free-from market has more than doubled in size since 2012. This growth is set to continue, with Mintel predicting sales to be up to a billion in 2022. Concerns about climate change, the environment and animal welfare, along with health concerns in part fuelled by media buzz, has seen veganism and gluten avoidance becoming mainstream.

Andy Piggin and Liz England from specialist foodservice equipment marketing group Pro Foodservice Reps (PFR) break down the figures and examine the risks and opportunities for operators.


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