PRO FOODSERVICE REPS WELCOMES BACK CHARLOTTE DEYKIN AS KEY ACCOUNT MANAGER

Pro Foodservice Reps Welcomes Back Charlotte Deykin As Key Account Manager

Pro Foodservice Reps has strengthened its sales and account management team by appointing Charlotte Deykin as Key Account Manager.

Charlotte, who officially returns to the business today (1st June 2026), will work across the full Pro Foodservice Reps portfolio, with a particular focus on heavy equipment. Her role will include supporting chain operators, heavy equipment distributors and the consultant sector, while continuing to reinforce PFR’s distributor-led route to market.

As Key Account Manager, Charlotte will be responsible for managing and developing key customer relationships, supporting dealers and distributors, identifying sales opportunities across the brand portfolio, providing product guidance and coordinating closely with manufacturing partners. She will also help customers specify the right equipment solutions for their projects.

Charlotte has a long-standing connection with Pro Foodservice Reps, having been the company’s first employee when the business launched in 2015. During her previous time with PFR, she played an important role in supporting the company’s early growth and developing relationships across the foodservice equipment sector.

Following the Covid period, Charlotte went on to gain wider commercial experience in the construction industry and later in the digital software sector. She now returns to PFR with broader business experience and a strong understanding of both the company and the markets it serves.

Andy Piggin, Managing Director of Pro Foodservice Reps, said: “We have been recruiting for this position for some time and were determined to find the right person for the role. When Charlotte became available, we did not doubt that she was the right fit.

“Charlotte knows PFR as well as anyone. She was employee number one when the business started in 2015 and had great success with us previously. Since then, she has gained valuable experience in other sectors, which means she returns as an even more rounded professional.

“This appointment is about increasing the support we provide to our distributor partners, customers and brand partners. PFR continues to trade only through distributors, and Charlotte’s role will help us strengthen that support across key accounts, heavy equipment projects and specification-led opportunities.”

Charlotte Deykin, Key Account Manager at Pro Foodservice Reps, added: “I’m delighted to be returning to Pro Foodservice Reps at such an exciting stage in the company’s development. PFR has always had a strong reputation for representing quality brands and supporting the trade. I’m looking forward to working closely with distributors, consultants, operators and manufacturing partners to help develop opportunities across the portfolio.”

 

For more information on the full range of products available from PFR and current available stock levels, please contact us at:

Email: sales@prorepsuk.com  or  Call Us: 01162 599393

Barfly Returns to BCB London 2026

Barfly is returning to Bar Convent London 2026 for another year – and we’re bringing our premium barware back to one of the world’s most influential bar scenes.

Join us at Tobacco Dock this May to experience the latest Barfly collections up close. From refined finishes to precision-engineered tools, discover why Barfly continues to be trusted by leading bartenders around the world.

See the range, explore new innovations, and get hands-on with the tools designed for performance behind the bar.

Learn More & Register

For more information on the full range of products available from PFR and current available stock levels, please contact us at:

Email: sales@prorepsuk.com  or  Call Us: 01162 599393

HATCO brings ‘invisible’ hot holding to front of house with new MASKERADE® Induction Warmer

Hatco Brings “Invisible” Hot Holding to Front of House With New Maskerade® Induction Warmer

Hatco continues to strengthen its hot-holding portfolio with the introduction of the Maskerade® Undercounter Induction Warmer, a simple and affordable solution for “invisible” hot food holding in front-of-house environments.

Designed to sit beneath a wide variety of countertop materials, including engineered and natural stone, the unit helps operators maintain a clean, premium serving area while holding food safely and at optimum quality. It is particularly well-suited to applications such as buffet lines and hospitality suites, where presentation matters alongside performance.

The Maskerade® IWRM-UT-05 has been developed to give operators greater flexibility without the institutional look of traditional food-warming equipment. With five simple, precise warming settings, it supports a wide variety of food types, while memory-retentive controls ensure the unit returns to its previous setting when powered back on.

Designed for both practicality and appearance, the warmer includes a black, flexible, highly slip-resistant trivet that helps secure the chafing dish while protecting the countertop surface from pan heat. A digital control panel includes standby, temperature adjustment and lock functions, helping operators manage service with accuracy and ease.

The unit also brings important safety and efficiency benefits. Pan Sense Technology activates the warmer only when a suitable pan is placed on the trivet, while automatic shut-off helps prevent overheating. Hatco also describes the unit as energy-efficient, quiet, and safe in operation.

The IWRM-UT-05 model measures 385mm x 381mm x 91mm and is rated at 500 watts, with international voltage options listed on the specification sheet. It is designed for use with ferrous, magnetic pans, with a maximum bottom pan size of 330mm diameter and a minimum of 127mm diameter.

Key features and benefits

  • Discreet front-of-house presentation – The Maskerade® Undercounter Induction Warmer can be mounted beneath a wide range of countertop materials, including engineered and natural stone, creating an “invisible” appearance that supports a more premium and less cluttered serving environment.
  • Precise holding control – Five simple warming levels allow operators to hold a broad range of foods safely and at optimum quality, while memory-retentive settings support consistency during service.
  • Safe and efficient operation – Pan Sense Technology ensures the unit only activates when a suitable pan is in place, while automatic shut-off helps protect against overheating. Hatco also highlights quiet, energy-efficient performance.
  • Countertop protection built in – Each unit includes a black flexible, highly slip-resistant trivet to locate the chafing dish securely and help protect the countertop from heat.
  • Practical installation – The unit includes a 10 mm spacer for 20 mm counter installation, positioning the top of the warmer 30 mm below the top of the counter, and comes with a digital control panel, 1.8m cord and 2m control cable.

 

Ross Gibson, Sales Director of Pro Foodservice Reps, commented: “Hatco’s Maskerade® Undercounter Induction Warmer gives operators a smart way to combine presentation with performance. It delivers the hot holding reliability required for busy hospitality environments, but in a much more discreet format that supports premium front-of-house service. For buffet lines, hospitality suites and other visible serving areas, it offers strong flexibility, precise control and a cleaner overall aesthetic.”

As featured by Catering Insight April 2026

For more information on the Hatco Maskerade® Undercounter Induction Warmer or to request a demonstration, contact Pro Foodservice Reps.

Get In Touch

For more information on the full range of products available from PFR and current available stock levels, please contact us at:

Email: sales@prorepsuk.com  or  Call Us: 01162 599393

Now Live on AutoQuotes: Icarus, Spidocook & Tribeca

Three Leading Brands.
One Seamless Specification Platform.

We’re pleased to announce that Icarus Grills, Spidocook, and Tribeca are now fully live and available on AutoQuotes—making it easier than ever to specify, design, and quote with confidence.

Whether you’re a consultant, kitchen designer, or dealer, having accurate, accessible product data is critical to delivering efficient and effective projects.

With all three brands now available on AutoQuotes, you can seamlessly integrate our full product ranges into your workflow.

What this means for you:

Complete product access
The full ranges of Icarus, Spidocook, and Tribeca are now available to
browse, select, and specify.

Accurate technical data
Detailed specifications, dimensions, utilities, and performance data – ready to support precise kitchen design and planning.

Faster project turnaround
Build quotes and layouts more efficiently with everything in one platform.

Confidence in specification
Ensure consistency across projects with trusted, up-to-date product information.

Streamlined collaboration
Easily share designs, specifications, and quotes across teams and clients.

 

If you’re already using AutoQuotes, you can start specifying immediately.
If not, now is the perfect time to explore how it can enhance your design and quoting process.
 
For further information on the ranges or support with your next project, get in touch with the Pro Foodservice Reps team today.
Get In Touch

For more information on the full range of products available from PFR and current available stock levels, please contact us at:

Email: sales@prorepsuk.com  or  Call Us: 01162 599393

PFR Winners of “Supplier of the Year – Business Development” 2025 Catering Insight Awards

CI AWARDS 2025 WINNER: Supplier of the Year – Business Development

This category, sponsored by Foxton Budd, recognises a manufacturer that has excelled in developing distributor sales and growing their business

The winner of the Supplier of the Year – Business Development award for 2025 is Pro Foodservice Reps.

This category is sponsored by Foxton Budd recognises a manufacturer that has excelled in developing distributor sales and growing their business.

Each finalist polled a healthy number of votes after what has been a productive year for every one of them.

Pro Foodservice Reps (PFR) edged it by a margin of 7% as it progressed its ambitious growth plans, adding new factory partners, products and infrastructure to support dealers.

In the last 12 months, PFR has sourced and launched the new range of Icarus by Zesti electric chargrills, bringing the Australian-made grills to the UK for the first time, while also incorporating products from food transport solutions specialist Tribeca into its offer.

The opening of a new custom-built test kitchen in Leicestershire is a significant development for the firm, enabling enhanced demonstrations of a product range that now spans 12 brands.

PFR has also strengthened its involvement in ENSE, delivering various training days and webinars to inform distributors of new products, stock levels and pricing.

Finalists

– Blue Badger Wholesale
– Exclusive Ranges
– Foodservice Equipment Spares
– Pro Foodservice Reps
– Sammic

Read the full article: CI AWARDS 2025 WINNER: Supplier of the Year – Business Development

For more information on the full range of products available from PFR and current available stock levels, please contact us at:

Email: sales@prorepsuk.com  or  Call Us: 01162 599393

PFR adds further Icarus by Zesti chargrills with extended warranty

Pro Foodservice Reps has announced greater protection for the Icarus by Zesti electric chargrill range in the UK.

The chargrills were made available earlier this year, with 600mm, 900mm and 1200mm freestanding versions supplied through the company. PFR, which is Zesti’s exclusive European import partner, has also now introduced 600mm and 900mm drop-in chargrill options.

Andy Piggin, director at Pro Foodservice Reps, said: “These products raise the bar for electric grill cooking, with precise control of intense heat exceeding 500°C and an innovative patented vaporising hearth system that enhances flavour while minimising grease build-up.

“Every chef that has tried the kit in our showroom and training centre has commented on the taste, not to mention unmatched efficiency, safety and ease of maintenance. The high temperature and true natural flames of the Icarus technology gives the meat an amazing natural flavour, but also tenderises meat in a way that traditional gas grills can’t match.

“We’re pleased to extend the range for the UK market with the addition of drop-in models, as well as a three-year parts and labour UK warranty that confirms the quality of these revolutionary grills.”

For more information on the full range of products available from PFR and current available stock levels, please contact us at:

Email: sales@prorepsuk.com  or  Call Us: 01162 599393

Subscribe to our mailing list

Join to receive the latest news, product updates and promotions from PFR and our partners

You have Successfully Subscribed!

Pin It on Pinterest