PFR Winners of “Supplier of the Year – Business Development” 2025 Catering Insight Awards

CI AWARDS 2025 WINNER: Supplier of the Year – Business Development

This category, sponsored by Foxton Budd, recognises a manufacturer that has excelled in developing distributor sales and growing their business

The winner of the Supplier of the Year – Business Development award for 2025 is Pro Foodservice Reps.

This category is sponsored by Foxton Budd recognises a manufacturer that has excelled in developing distributor sales and growing their business.

Each finalist polled a healthy number of votes after what has been a productive year for every one of them.

Pro Foodservice Reps (PFR) edged it by a margin of 7% as it progressed its ambitious growth plans, adding new factory partners, products and infrastructure to support dealers.

In the last 12 months, PFR has sourced and launched the new range of Icarus by Zesti electric chargrills, bringing the Australian-made grills to the UK for the first time, while also incorporating products from food transport solutions specialist Tribeca into its offer.

The opening of a new custom-built test kitchen in Leicestershire is a significant development for the firm, enabling enhanced demonstrations of a product range that now spans 12 brands.

PFR has also strengthened its involvement in ENSE, delivering various training days and webinars to inform distributors of new products, stock levels and pricing.

Finalists

– Blue Badger Wholesale
– Exclusive Ranges
– Foodservice Equipment Spares
– Pro Foodservice Reps
– Sammic

Read the full article: CI AWARDS 2025 WINNER: Supplier of the Year – Business Development

For more information on the full range of products available from PFR and current available stock levels, please contact us at:

Email: sales@prorepsuk.com  or  Call Us: 01162 599393

PFR Shortlisted for “Supplier of the Year – Business Development” 2025 Catering Insight Awards

We are thrilled to announce that Pro Foodservice has been shortlisted for the prestigious Supplier of the Year – Business Development category in the 2025 Catering Insight Awards. The annual event celebrates innovation, excellence and growth within the hospitality supply chain — and we couldn’t be more proud of our team for earning this recognition.

This nomination reflects our ongoing commitment to delivering proactive business development solutions for our clients, including restaurant groups, hotels and contract caterers, through strategic partnerships, enhanced services and cutting-edge product lines. Being shortlisted means our peers and industry judges have recognised the strides we’ve made in expanding our support offering, adding value and helping our customers scale their operations.

We would like to extend our thanks to the judges and to the entire Pro Foodservice team whose hard work and dedication have made this possible. We’d also like to thank our customers and partners who continue to inspire us to raise the bar in the B2B foodservice market.

The winners will be announced at the awards ceremony later this year. Regardless of the final result, this shortlisting serves as a powerful affirmation of our business development efforts — and motivates us to keep pushing towards even higher standards of service and collaboration.

To our customers, partners and contractors: thank you for being part of this journey. We look forward to continuing to grow together.

— The Pro Foodservice Team

To read more about this years Catering Insight Awards visit: Finalists announced for the supplier categories of the 2025 Catering Insight Awards

For more information on the full range of products available from PFR and current available stock levels, please contact us at:

Email: sales@prorepsuk.com  or  Call Us: 01162 599393

Pro Foodservice Reps Showcasing Hatco Collection at HostMilano

Pro Foodservice Showcasing Hatco Collection at HostMilano

Pro Foodservice Reps (PFR) will be in attendance at HostMilano, joining its factory partner Hatco to connect UK buyers with the Hatco range of hot holding and cooking technology.

The PFR team will be on the Hatco stand in Italy, demonstrating its key products and solutions including induction technology, retractable mount heat lamps, warming drawers and TQ3 range of high-speed toasters.

Among its innovations, Hatco’s decorative heat lamps are available in a range of shade styles, colours and finishes to suit all venues, with an adjustable up and down feature using Hatco’s patented straight cord design, which eliminates potential hygiene issues.

The TQ3 range of toasters offers faster toasting, a robust build and additional performance features, ideal for busy catering environments including hotel buffets, alongside a range of food warming and holding technologies.

Andy Piggin, Managing Director of Pro Foodservice Reps, said: “Hatco is a global leader in hot holding and has had a presence in the UK since the 1990s, so the brand is well known in the UK market. We all know the scale of HostMilano, so this will be another opportunity for PFR to reinforce the breadth and quality of the range to those UK buyers making the trip to Italy.

“PFR is an extension of the factories that we work with, helping to grow their brands here in the UK. Our primary purpose is to be the local sales force for our manufacturers and bring well informed information from them to the UK dealer community. It makes sense that we connect with those dealers and end users at the world’s biggest foodservice show.”

The UK’s only foodservice equipment manufacturers’ rep group, Pro Foodservice Reps was founded in 2014 by joint owners and director, Andy Piggin and Ross Gibson. Its US-style model gives overseas manufacturers access to the UK market via an existing team of industry experts, whilst selling only via distributors and keeping product costs to the end user competitive.

Hatco is one of 12 brands in the PFR portfolio, alongside American Metalcraft, Barfly, Baselite, Escali, FWE, Icarus, Mercer Culinary, Ovention, Puracycle, Spidocook and Tribeca FSP.

Andy Piggin adds: “HostMilano is always a busy show and we’re expecting no different this year. It will be fantastic to see old friends and make new contacts.”

www.profoodservicereps.co.uk

For more information on the full range of products available from PFR and current available stock levels, please contact us at:

Email: sales@prorepsuk.com  or  Call Us: 01162 599393

In The Press – Industry Opinion

INDUSTRY OPINION: Flexibility reigns supreme with front-of-house hotel equipment

Pro Foodservice Reps’ Ross Gibson explores how the latest foodservice equipment can solve some of the biggest historic challenges facing the hotel sector.

The UK’s original industry rep group, Pro Foodservice Reps (PFR) works with best-in-class manufacturers to offer a varied and unrivalled portfolio of products from bar equipment to panini grills. Here, sales director, Ross Gibson, explores some of the secrets to specifying front-of-house equipment into hotels…

The biggest challenge for hotel operators when it comes to investing in catering and kitchen hotel equipment is that they have so many different areas, applications and catering occasions across a hotel operation.

From the breakfast buffet and bar operation, to the a-la-carte restaurant, room service, banqueting and even corporate break-out sessions, the food and drink service across a busy hotel is incredibly varied.

It’s virtually impossible to get specific equipment for each individual function. And, in the same way that operators have to be clever with multi-functional menu items to drive efficiencies, the same approach can be applied to foodservice equipment, too. We work closely with hotel operators and our dealer partners to make sure they have the best possible equipment to meet their individual needs.

Read Full Article

For more information on the full range of products available from PFR and current available stock levels, please contact us at:

Email: sales@prorepsuk.com  or  Call Us: 01162 599393

Exciting Innovations from NAFEM 2025 – Here’s Some Of What’s New!

This year’s NAFEM trade show in Atlanta was packed with innovation, and we’re excited to share some of the highlights from our industry-leading brands.

From Mercer Culinary’s latest precision tools to Barfly’s premium mixology gear, and cutting-edge equipment from Hatco, Ovention, Escali, and American Metalcraft, there was no shortage of game-changing products designed to enhance efficiency, creativity, and performance in professional kitchens and bars.

Whether you’re looking for high-performance food prep tools, state-of-the-art cooking solutions, or precision measurement equipment, this year’s show delivered exciting advancements that can elevate your operation.

Read on for a round-up of the latest must-have innovations from NAFEM 2025 and see how they can benefit your business!

A NEW ADDITION TO THE HELL’S TOOLS® LINE
Incorporating the same heat defying characteristics and unsurpassed performance the new range of whisks have incredibly comfortable handles, which are equipped for any kitchen tasks and stove top applications.
  • 18-8 Stainless steel wires.
  • Textured, sure grip, heat-resistant nylon handle.
  • Integral wire loop so wires don’t separate with the densest foods.
  • Rounded handle end to keep whip from falling into bowls or pans.
  • Seamless, sanitary construction.
  • Colour-coded for French and Piano models.
New 2025 Mercer Catalogue
NEW COLORED MIXING GLASSES FROM BARFLY
Evoke the heyday of craft cocktails. These elegant and attractive mixing glasses raise the level wherever drinks are being made!
  • Retro colours.
  • Heavy weighted base.
  • Dishwasher safe.
  • 500ml capacity.
  • For use with 30cm spoons and julep & spring strainers.
  • Two-drink capacity.
  • 9.5cm diam. x 14.0cm h
View The New 2025 BarFly Catalogue
AMERICAN METALCRAFT INTRODUCE NEW LIFT COLLECTION
TIERED STANDS & STAINLESS STEEL SERVING TRAYS

Round Stainless Steel Serving Trays – featuring a

clean, elegant design with built-in handles. Whether you’re serving cocktails, presenting hors d’oeuvres, or organising items in a chic display, these trays are the perfect combination of practicality and aesthetics.

Display baked goods, light bites and more on the Lift Collection Tiered Stand! Plates are available in multiple sizes so you can create a dynamic presentation. The melamine construction makes this stand highly durable – ideal for a catered event or busy establishment.

Download the New Product Addendum 2025
THE JOYCE CHEN UNLIMITED KITCHEN SHEARS ARE THE ULTIMATE ALL-PURPOSE TOOL FOR CHEFS!

Designed with razor-sharp stainless steel blades and an ergonomic soft-grip handle, these shears effortlessly cut through everything from herbs and poultry to packaging and seafood shells. 

Their detachable blades make cleaning a breeze, ensuring hygiene and longevity in busy kitchens. Whether you’re prepping ingredients or tackling tough kitchen tasks, the Joyce Chen Unlimited Kitchen Shears deliver unmatched precision, durability, and ease of use. Available now – upgrade your kitchen essentials today!

Learn more
HATCO BRAND NEW PANINI GRILL

Unlock new menu possibilities and drive sales with Hatco’s PG14 Panini Grill. Featuring flat or grooved surfaces, this versatile countertop solution is designed to serve up high-quality dishes, from crispy sandwiches to perfectly seared proteins and more, with speed and precision — and no extra kitchen space needed.
  • Precision Cooking
  • Unmatched Performance
  • Space-Saving Durability
  • Dish Adaptability
  • High-Temperature Capability
Learn more

For more information on the all the new product ranges  and current available stock levels, please contact us below.

Contact Us

Say Hello To Our Newest Products – AMC 2024

Say hello to our newest products.

Our team is thrilled to share a very special new product  launch with you.  Discover innovative and on-trend pieces that will elevate presentation in more ways than you can imagine.

Click To Download The 2024 New Product Brochure

The BuffetBoost Collection™

Our BuffetBoost Warming Block is your solution for maintaining hot food at safe temperatures, offering the versatility to be powered by an AC adapter or by a battery for on-the-go convenience. With a sleek design and compact footprint, it seamlessly fits into any buffet setup. Pair with our compatible crates, available in a variety of finishes.

Browse The BuffetBoost Collection

How It Works

Black Twilight Crates

These crates are designed to seamlessly integrate with the BuffetBoost Warming Block. The strategically placed cutout handles provide easy transport and ingeniously double as access points to the warming block’s control panel. 

Browse The Black Twilight Crates

Loft Crates

Crafted from beautifully grained acacia wood, these crates are designed to house your BuffetBoost Warming Blocks, ensuring meals are deliciously warm from kitchen to table. Versatile in function, flip the crates to elevate your culinary display or use them as chic storage solutions

Browse Loft Crates

Upton Crates

Designed to house BuffetBoost Warming Blocks, these espresso-coloured crates are both stylish and functional. The handles double as convenient cutouts for the warming block control panels, making it a breeze to plug in the AC adapter/charger.

Browse Upton Crates

The Mix & Matte Collection

When laid-back presentation won’t cut it, our Mix & Matte Collection of melamine dinnerware lends an air of luxury. Designed to be mixed and matched, these matte pieces are now available in sleek black to be layered with all existing colours.

Browse The Mix & Matte Collection

Loft Acacia Riser Set

Crafted from acacia, these gorgeous pieces are as functional as they are attractive. Use them as bowls or flip them over to use as a riser. With endless configurations and uses, you’ll find yourself reaching for these pieces often.

Browse The Loft Acacia Riser Set

Square Walnut Melamine Bowls

Our melamine square bowls feature a rustic charm and organic design. Unlike their hardwood counterparts, these handsome square bowls are stain-resistant and dishwasher-safe. Pairs perfectly with our Rectangular Walnut Melamine Platters!

Browse Square Melamine Walnut Bowls

Stainless Steel Lid Holder

Elevate buffet and catering events with our Stainless Steel Lid Holder. Securely attach the lid holder to the side of most pots. Keep your space organized and efficient with lids conveniently within reach, yet out of the way.

Browse The Stainless Steel Lid Holder

Whimsical Card Holders

Add a touch of whimsy to your buffet! Featuring our favorites from the farm, these card holders can creatively label corresponding dishes on the buffet or hold promotional menu specials or place cards on the tabletop.

Browse Whimsical Card Holders

For more information on the American Metalcraft range of products and current available stock levels, please contact us:

Contact Us

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