The beginning of 2018 has already seen some big changes at Pro Foodservice Reps, the UK’s foremost manufacturers’ representative group, with new premises, new team member and new website.

Strong growth in 2017 expedited the need for bigger premises and further investment, and at the beginning of January the PFR team moved to a brand new rural business centre close to Leicester. The newly converted stables at Rolleston Lodge Business Centre houses a sizeable office, integral warehousing, showroom and private meeting area. With its convenient central location and extensive free parking, PFR invites dealers and operators to take advantage of the meeting facilities and learn all about the brands PFR represents, including CED Fabrications, Linda Lewis Kitchens through to Unox UK.

Charlotte Deykin has been promoted to sales manager and Hayley Sumner joins the team in a sales support role. Deykin has been with PFR since 2015 and has progressed swiftly to senior management.

To celebrate this exciting progression and communicate the company’s direction, PFR has updated its branding and launched a new website profoodservicereps.co.uk . The new site brings together the brands PFR represents with added functionality and content for dealers and end users.

At Hotelympia 2018 PFR will be hosting its own stand for the first time, showcasing American MetalCraft, Baselite, Mercer Culinary and Revol, with manufacturers’ senior management teams converging from the US and France. A programme of activities is planned, along with new product launches including a very special 250th anniversary collection from Revol Porcelaine.

In addition, Induced Energy, Precision Refrigeration and Viessmann will be exhibiting in their own capacity supported by PFR personnel in what is sure to be an unmissable event.

PFR Sales Director, Ross Gibson commented “PFR has just celebrated its 3rd birthday, and we are delighted at how successful the manufacturers’ representative model is proving in the UK marketplace. Everything we are now doing and planning for 2018 and beyond is aimed at taking the business to the next level, and providing the best possible service to our partners, their dealers and operators. We would also like to wish Wayne Bennet all the best in his new role, having previously served the PFR board with his upmost professionalism.”

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