Check out the latest news from PFR and the brands we represent
All our news articles can be found here. To see news for one specific brand, just click on the relevant logo below to access their page. Alternatively, click on any article below and then click on the brand tag bottom right of the page.
Pop your cork and celebrate Christmas in style
We share inspiration for making your drinks and cocktail parties the talk of the town.
read moreLondon Mixologist wins American Metalcraft’s national cocktail recipe competition
London based Mixologist Vitor Lourenco’s creation “Gin Lane” was voted top concoction by the team of Pro Foodservice Reps (PFR).
read moreFind Baselite Food Warming Lamps on CaterQuotes NOW!
Baselite Food Warming Lamps are hand made in the USA to the highest quality standards, and are available in a wide range of materials and styles, with a choice of mounting options and accessories. UK stock available and full range within 4-6 week lead time. Available...
read moreNew bar ware collection from Mercer
We invite you to browse Mercer’s full line of mixology gear to see how Mercer raises the bar.
read moreMercer helps to manage kitchen allergen procedures
Mercer’s Allergen Safe product line offers an easy to identify and implement system to safely prep, cook, and serve foods with a greater degree of safety.
read moreIf you can’t stand the heat, get Hell’s Handle utensils and tools from Mercer!
These specially formulated heat resistant handles safely withstand temperatures up to 450°F and absorbs 50% less heat than standard polypropylene handles.
read morePrevent cuts and accidents with Mercer cut resistant gloves
Professional chefs’ tools are sharp! As well as good safety practices, Mercer cut resistant gloves provide an extra level of security for chefs’ fingers. These gloves feature excellent cut and abrasion resistance, superior dexterity, and extreme comfort. They fit left...
read moreBaselite offers billiard style heat lamps in up to 12 shades per fixture
U.S. food warming lamp manufacturer Baselite offers the only “billiard” style lighting fixture available with between three and 12 shades in the UK.
read moreNEW ZüM knife collection
Mercer Culinary’s new ZüM knives stay sharper longer, have exceptional strength and durability, and have retention and resistance to rust.
read morePresent your pizzas with pizzazz
American Metalcraft has developed a full range of front and back of house pizza equipment.
read moreAmerican Metalcraft introduces buffetware accessories to Vida Casa range
American Metalcraft has added more accessories to its Vidacasa temperature-controlled buffetware to diversify the line and enhance buffet presentations.
read moreBaselite lights the way for London restaurant and coffee bar
World class law firm, Simmons & Simmons, located in the iconic City Point Building in 1 Ropemaker Street, London, EC2, has updated its look with Baselite FW500 copper heat lamps.
read more“What an incredible display of craftwork! Welcome….Mercer Culinary”.
With the recent launch of the Mercer Culinary range into the UK after much success in North America we asked up and coming chef Johnny Prince, for his verdict on the collection. Johnny who has worked in establishments including; Hix Soho, Le Manoir Aux Quat Saisons...
read moreEU Ecodesign Directive
As of the 1st July the new EU Ecodesign Directive comes into place, meaning all professional refrigeration will be rated on its energy performance as mandatory practice.
read morePro Foodservice Reps (PFR) is to market the American Metalcraft brand within the UK.
American MetalCraft specialises in fine dining, catering, buffet service and pizza supplies for the foodservice industry.
read more










